William Muldoon Uses Long Copy

Hoe dikwels het jy dit gehoor beste kort kopie of lang kopie vir Internet bemarking te gebruik. Copy editors will advocate short copy, while other copy writers advocate long copy. Een persoon wat geglo het in die gebruik van 'n lang kopie vir die verkoop van sy dienste was William Muldoon. Muldoon was the Greco-Roman World Wrestling Champion until he retired to become a personal trainer.

Muldoon’s first remarkable success was training John L. Sullivan vir 'n bout met Jake Kilrain, sy mees gedugte teenstander. Sullivan was hopeloos uit vorm totdat Muldoon het oor sy opleiding. Sullivan beat Kilrain in a bout lasting seventy-five rounds. Muldoon went on to train both athletes and celebrities.

Kunstenaar lewering van Muldoon Opleiding Iemand by Olympia

Kunstenaar lewering van Muldoon Opleiding Iemand by Olympia

The crown jewel of his efforts was his health farm in Westchester County, New York. Op Olympia, he trained celebrities who needed to get back into shape as well as politicians and businesspeople dissipated by their duties. Mense na sy gesondheid kamp te lok, hy gehuur Robertus Love, a writer and part time journalist to write advertisements that Muldoon placed in newspapers throughout the country.

Love wrote the newspaper advertisements to look like news stories within the paper. Liefde begin deur te vra die lesers as hulle ervaar 'n reeks van kwale. He then described the success that Muldoon had in curing these maladies with his unique training methods.

Muldoon was 'n voorstander van medisyne bal opleiding, wat is nog steeds gewild onder bestry atlete vandag. Muldoon also put his charges through long walks and daily horseback riding. His nutrition regimen was odd, but diet is more of a modern science.

Behalwe John L. Sullivan, President Theodore Roosevelt sent members of his government including Secretary of State Elihu Root to Muldoon’s Olympia. Weens oorwerk, die mans ly aan swak gesondheid. Roosevelt tasked Muldoon with getting the executives back into a healthy condition.

Muldoon was in sy vyftigerjare by die tyd, maar het dieselfde oefeninge wat hy aanbeveel. Muldoon was active in physical culture until his death at 81 jaar oud. Hier is 'n kopie van een van die advertensies van die September 4, 1907, uitgawe van die New Ulm Review. New Ulm Review September 4 1907

Na die lees van hierdie artikel / advertensie, I think compelling long copy will work but it must be compelling. Liefde se joernalistieke benadering maak die kopie lyk meer aktuele of belangrike. As dit is swak geskryf of te herhalende, dit sal maklik afgemaak word. I am much more likely to read a short post than a long post unless it is good.

william-muldoon-paperback

William Muldoon: The Solid Man Conquers Wrestling and Physical Culture in paperback

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Sources: New Ulm Review (New Ulm, Minnesota), September 4, 1907, p. 2

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