William Muldoon Uses Long Copy

有多少次你听到它最好使用短副本或复印件长为网络营销. Copy editors will advocate short copy, while other copy writers advocate long copy. 谁相信在使用长副本,卖他的服务之一的人是威廉·马尔登. Muldoon was the Greco-Roman World Wrestling Champion until he retired to become a personal trainer.

Muldoon’s first remarkable success was training John L. 沙利文与杰克Kilrain回合, 他最难缠的对手. 沙利文是无可救药了形,直到马尔登接手他的训练. Sullivan beat Kilrain in a bout lasting seventy-five rounds. Muldoon went on to train both athletes and celebrities.

马尔登的训练有人在奥林匹亚艺术家渲染

马尔登的训练有人在奥林匹亚艺术家渲染

The crown jewel of his efforts was his health farm in Westchester County, 纽约. 在奥林匹亚, he trained celebrities who needed to get back into shape as well as politicians and businesspeople dissipated by their duties. 为了吸引人们对他健康的阵营, 他雇了Robertus爱, a writer and part time journalist to write advertisements that Muldoon placed in newspapers throughout the country.

Love wrote the newspaper advertisements to look like news stories within the paper. 爱情开始问读者,如果他们遇到了一系列弊病. 然后,他描述了马尔登曾在固化这些弊端以他独特的训练方法的成功.

马尔登是实心球训练的支持者, 这是战斗运动员中仍然流行的今天. Muldoon also put his charges through long walks and daily horseback riding. His nutrition regimen was odd, but diet is more of a modern science.

除了约翰·L·. 沙利文, President Theodore Roosevelt sent members of his government including Secretary of State Elihu Root to Muldoon’s Olympia. 由于劳累过度, 男人从身体状况不佳的痛苦. Roosevelt tasked Muldoon with getting the executives back into a healthy condition.

马尔登在他五十多岁的时候,但这样做,他推荐了同样的练习. Muldoon was active in physical culture until his death at 81 岁. 下面是广告从九月的副本之一 4, 1907, 在新阿尔姆评论版. 新阿尔姆九月回顾 4 1907

看完这篇文章/广告后, I think compelling long copy will work but it must be compelling. 爱的新闻的做法进行复制似乎较热门的或重要的. 如果它被写得不好或过于重复, 这将是容易解雇. I am much more likely to read a short post than a long post unless it is good.

威廉 - 马尔登 - 平装

威廉·马尔登: The Solid Man Conquers Wrestling and Physical Culture in paperback

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Sources: New Ulm Review (New Ulm, Minnesota), 九月 4, 1907, p. 2

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