William Muldoon Uses Long Copy

Heev npaum li cas muaj koj hnov nws zoo siv daim ntawv luv los ntev daim ntawv rau hauv Internet li. Copy editors will advocate short copy, while other copy writers advocate long copy. Ib tus neeg twg uas nyob rau kev siv luam ntev mus muag nws cov kev ntseeg yog William Muldoon. Muldoon yog tus Greco-Roman ntiaj teb Wrestling tau zus ib mus txog rau thaum nws ua tau ib tus kws qhia ntawv retired.

Muldoon’s first remarkable success was training John L. Sullivan rau ib bout nrog Jake Kilrain, tus nws nrog sib ntaus tshaj plaws yog formidable. Sullivan yog hopelessly tsis zoo lawm kom txog rau thaum Muldoon rho tag nws txoj kev kawm. Sullivan beat Kilrain in a bout lasting seventy-five rounds. Muldoon went on to train both athletes and celebrities.

Artist Rendering ntawm kev kawm rau ib tug neeg hauv Olympia Muldoon

Artist Rendering ntawm kev kawm rau ib tug neeg hauv Olympia Muldoon

The crown jewel of his efforts was his health farm in Westchester County, New York. Hauv Olympia, he trained celebrities who needed to get back into shape as well as politicians and businesspeople dissipated by their duties. Nyiam neeg nws kho mob yeej rog, Hlub Robertus ntiav nws, a writer and part time journalist to write advertisements that Muldoon placed in newspapers throughout the country.

Love wrote the newspaper advertisements to look like news stories within the paper. Hlub los nug tus nyeem yog hais tias lawv twb tsaug zog hauv maladies pib. He then described the success that Muldoon had in curing these maladies with his unique training methods.

Muldoon yog ib proponent ntawm kev kawm tshuaj pob, Nws yog ib qho tseem nrov ntawm cov kev sib tw tau coj txhua hnub no. Muldoon also put his charges through long walks and daily horseback riding. His nutrition regimen was odd, but diet is more of a modern science.

Dhau li ntawm John L. Sullivan, President Theodore Roosevelt sent members of his government including Secretary of State Elihu Root to Muldoon’s Olympia. Tsis mus ua haujlwm heev, cov txiv neej nyob muaj kev txom nyem. Roosevelt tasked Muldoon with getting the executives back into a healthy condition.

Muldoon nyob hauv nws cov fifties rau lub sij hawm, tiam sis ua rau ib ce uas nws pom zoo. Muldoon was active in physical culture until his death at 81 xyoo. Ntawm no yog ib daim ntawv uas yog ib qhov xwm ntawm lub Cuaj hlis 4, 1907, ib tsab ntawm txoj kev ntsuam xyuas Ulm tshiab. Tshiab Ulm Review Sept 4 1907

Tom qab nyeem no tsab xov xwm/advertisement, I think compelling long copy will work but it must be compelling. Kev hlub journalistic kev ua rau daim ntawv zoo li ntau pleev los yog ib qho tseem ceeb. Yog hais tias nws yuav tsum tau tsis sau los yog ib yam nkaus thiab repetitive, nws yuav yooj yim rau kev tswj. I am much more likely to read a short post than a long post unless it is good.

william-muldoon-paperback

William Muldoon: Tau txiv neej Conquers Wrestling thiab lub nyuas hauv paperback

Koj yuav tawm ib saib los nug cov lus nug txog qhov no los yog tej tsev xa rau kuv Facebook phab.

Qhov chaw: New Ulm Review (New Ulm, Xeev Minnesota), Cuaj hlis 4, 1907, p. 2

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